Yesterday I laid out a new miso soup comparison challenge. Like TravelSupermarket, MoneySupermarket and Compare.com I’ll be brining you Misoyouknow. I ventured out to Pret where I had planned to buy the miso soup and a side sandwich to bulk it out. I looked behind the counter at the menu and with much embarrassment given my rant yesterday I could not find the miso soup on the menu at all. Slightly bemused by it’s absence, I was wondering if the technical difficulties at Wasabi were contagious, I exited and made my way upstairs for the Itsu Miso.
Now Itsu being Itsu don’t just sell you a standard soup, they sell you a Special Miso Soup. Don’t know what makes it ‘special’ apart from the price at a wallet denting £1.99, a premium I believe in the Miso soup average pricing. In line with my research though I dug deep and made the purchase. I was pleased to see that a special soup spoon was provided rather than a standard ‘use for anything’ spoon. Realising that this alone wouldn’t fill me up I decided to go back down to Pret to fill out my lunch with a tuna and cucumber baguette. At the counter it was then when I realised I was right all along.
Written in clear type but in an unexpected position below the coffee list were the words ‘Miso Soup – £1.50′. I knew they sold it. So, with my Itsu purchase all ready to go I completed my sandwich buy and left smiling knowing that I’d be back tomorrow for the Miso soup purchase.
So how can we score Itsu today? All prejudice aside I have graded them on the following categories: Size, colour, flavour and price. Itsu are setting the bench mark at:
Size: 5/10
Colour: 8/10 (a deep non-water looking colour)
Flavour: 7/10
Price: 2/10 (25% premium on Pret)
In case you were interested the Pret sandwich was predictable, bland and overpriced, I’ve written them a note. Also of interest is that I completed a feedback form for Eat where I told them that they should stop stocking sandwiches that contain cheese; let’s see if they take my advice.














